Vouch · Validation plan

Your 3-week plan to build something people want.

Interviews, product-market fit and a first go-to-market test — in one workspace, before you write the code.

The plan

  1. Week 1

    1. Talk to 10 real customers

    Pick one audience, plan ten interviews and ask about past behaviour, not opinions. Vouch scripts the call and captures evidence.

  2. Week 2

    2. Measure product-market fit

    Run the Sean Ellis survey with people who tried your offer. 40% "very disappointed" is the benchmark; below it, revisit the problem.

  3. Week 3

    3. Test go-to-market

    Put a concrete offer in front of one channel and record who commits. Polite interest is not demand.

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One short email a week with the next validation step. Unsubscribe anytime.

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  • Unlimited ideas and interviews
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Vouch organises your evidence; it can't guarantee that customers will buy.

Blog

Read before your first interview

Validation tips and founder interviews about building something people want.

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One evidence loop. Different decisions.

Find your next step with Vouch

Founders & AI builders

Build the right thing before you build it faster.

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Product managers

Bring customer evidence to your next roadmap decision.

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Marketers & agencies

Test the audience and offer before scaling the message.

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Startup studios

Give each venture a customer-evidence brief.

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