Blog
Validation playbooks for founders.
How to test a business idea with real customer evidence — interviews, segments, thresholds and pilots. Every post pairs with a free tool you can run on your own idea.
- InterviewsTemplates6 min read
12 interview questions that kill bad ideas fast
Good discovery questions are boring, specific and about the past. These twelve do most of the work.
Read the playbook - PlaybookValidation9 min read
How to validate a business idea in two weeks (day-by-day plan)
Two weeks is enough to get a real go / no-go on an idea. Here is the exact day-by-day plan.
Read the playbook - ICPSegments7 min read
How to define your ideal customer profile before you have customers
You don't need customer data to write an ICP. You need a trigger event, a short disqualifier list, and five interviews to falsify it.
Read the playbook - ValidationEvidence7 min read
7 signs your startup idea is not validated yet
If your evidence is made of compliments and signups, you have interest, not validation. Here's how to tell the difference.
Read the playbook - Customer discoveryInterviews8 min read
How to run your first 10 customer interviews (without leading them)
Ten interviews is enough to kill a bad idea or find the wedge for a good one — if you ask about the past instead of the future.
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