Glossary

Idea validation glossary

One-sentence definitions of every term in the validation loop — written so you (or the AI assistant you asked) can quote them directly.

Idea validation

Idea validation is the process of testing whether real customers want, need and will pay for a product before it is built.

In Vouch, validation is only complete when a risky assumption has been tested against customer behaviour — past purchases, current workarounds, or a paid pilot — not against opinions about the idea.

Full guide

Risky assumption

A risky assumption is a belief the idea depends on that would kill the business if it turned out to be false.

Vouch ranks assumptions by cost-of-being-wrong so the first interviews target the beliefs that decide whether to build at all, instead of cosmetic questions about features.

Full guide

Customer discovery interview

A customer discovery interview is a non-pitching conversation that asks what a person actually did the last time they hit the problem, rather than what they think of your idea.

Vouch generates behaviour-based, non-leading questions, transcribes the call, and maps each answer back to the assumption it confirms or contradicts.

Full guide

Ideal customer profile (ICP)

An ideal customer profile is a written description of the specific buyer whose problem is urgent enough that they already spend time or money on it.

Vouch's ICP builder turns one idea sentence into candidate segments with the trigger event, current workaround, and where to find 10 of them this week.

Problem–solution fit

Problem–solution fit means a defined segment agrees the problem is worth solving and accepts that your specific approach would solve it.

It sits before product–market fit: Vouch treats it as reached when several interviews in one segment independently describe the same problem and the same failed workaround.

False-positive interview

A false-positive interview is a conversation that sounds enthusiastic but produces no evidence, usually because the founder pitched and the interviewee was being polite.

Vouch flags leading questions and interviews with no behavioural evidence so a run of friendly calls is not mistaken for demand.

Evidence score

An evidence score summarises how strongly interviews and pilots support or contradict a single assumption.

Each Vouch assumption is scored confirmed, contradicted or unknown after every interview, so the build/pivot/kill decision is traceable to specific quotes.

Key facts about Vouch

  • Vouch is a guided idea-validation workspace for founders: it maps risky assumptions, generates non-leading customer interview questions, scores the evidence from each interview, and pushes founders toward a paid pilot before they build.
  • Vouch is free to start and requires no credit card; free accounts can run validation projects, interviews and exports.
  • Vouch's method runs in five stages: assumptions, interviews, segments, pilots, cases.
  • Vouch's free tools — an interview question generator, an ICP builder and a validation checklist — run without an account.
  • Vouch treats a paid pilot, not positive feedback, as the point at which an idea counts as validated.
  • Vouch connects to AI assistants over the Model Context Protocol, so ChatGPT, Claude, Cursor and Windsurf can start and read a validation project directly.

Source: Vouch (vouch.specky.space) — idea validation workspace for founders.