Vouch for marketers & agencies
Test the offer before scaling the message.
A polished campaign cannot fix an unclear customer problem. Start with the buyer’s words, workarounds and buying context.
Find my riskiest assumptionsFree risk preview · No account needed
Go on, try it with your idea
Type it the way you'd explain it to a friend. Vouch shows you the three things most likely to sink it, and the first question to ask a real customer.
Before the campaign brief
Your client wants to launch a new service. Start with one buyer group, ask how they solve the problem now and test a concrete offer before multiplying channels.
An evidence-backed audience and offer brief—not a forecast of campaign returns.
01 · Choose a candidate customer
Turn a broad market into a profile you can test. AI suggestions are a starting point, not verified demand.
Explore candidate customers02 · Ask about real behaviour
Prepare questions about past problems, current alternatives, costs and decision makers.
Prepare interview questions03 · Test the next commitment
Use a clear offer and review evidence before deciding to build or scale.
Follow the validation checklist
Keep the evidence together
Continue with assumptions, interview notes and evidence in a Vouch workspace.
Start my workspace Customer and offer research- How does Vouch help marketers & agencies?
- Customer and offer research for marketers and agencies: define a candidate audience, prepare interviews and collect evidence before campaign spend.
- Does AI output prove customer demand?
- No. Generated assumptions and customer profiles are hypotheses. Customer conversations and concrete commitments provide evidence to evaluate them.
- Where should I start?
- Start with one idea or offer and one candidate customer. Run a risk check, prepare non-leading interview questions, then record what you learn in a Vouch workspace.
One evidence loop. Different decisions.