Know the buyer before writing the pitch.
Who needs it? What do they use now? What would make them act? Turn those unknowns into a customer research plan.
Research a customer decision, not a market-size story
Vouch helps organize hypotheses, interviews and evidence around one customer problem and offer. It is not a market-data terminal: generated profiles do not establish market size, verified competitors or willingness to pay.
1. Choose one candidate audience
Describe the offer and explore candidate customers. Check the suggested profiles against real people before outreach.
Build a candidate customer profile2. Learn the current alternative
Ask about the last time the problem occurred, the workaround, its cost and who decides. Keep observations separate from guesses.
Prepare customer questions3. Test a concrete offer
Name the outcome, scope and commitment. Record acceptance, objections or silence without turning polite interest into proof.
Plan an offer test
Make the next decision traceable
Keep your assumptions, interview evidence and next steps in a Vouch workspace.
Start my research workspaceOne evidence loop. Different decisions.